Between people
Crystallising and visualising the organisational message create a backbone for internal and external issues to be conveyed – each message has a meaning -, and the basis for this is authenticity and continuity.
Planning, executing, and leading strategic communications are the foundation of the comprehensive image of an organisation. In this work, for example, values, systemic approach, controlled change, and document control need to be considered. Strategic communications are strongly linked to employer image and brand, resident marketing, attraction, organisation culture, and leadership.
A brand, which is once carefully thought having the feeling of ’this is us’, with an implementing brand manual, makes communications consistent and grows organizational identity. All this makes the organisational work easier and more clear. Building a brand begins with clarifying the organization's strategic message – a clear message is easy to translate to different contexts. Brand manual collects these messages and all focal points of it for everyone to use in the daily work.